How can Typography be Represented in an Alter-modernity Context?

We live in a ‘global village’ (McLuhan 1962) and in a world of alter modernity (Bourriaud 2009). The world where the global media shifts, mixing of the ‘old’ and ‘traditional’ with the ‘new’ and ‘modern’, the translation and transcoding of information from one format to another become more and more widespread. We are creating new pathways between multiple formats of expression and communication.